As part of your mobile marketing plan, hold a picture-to-screen promotional event. This type of campaign enables users to take a photo on a mobile phone. Customers will then send the picture via a short code which will post them automatically to a digital screen. These photos can be displayed on a single television or multiple digital billboards.
Opt for a call to action that is brief and user-friendly. Long forms are easy to fill out on a computer keyboard, but when working with a mobile device, it can be tedious and almost impossible. You should make it easy for someone to add themselves to your company mailing list.
Try to make it as easy as possible. If the clicks required are few, they will be more likely to keep clicking. It can be frustrating to type on a smaller keypad, keep this in mind when you are creating content. It’s in your best interest to keep it simple and user friendly.
Enlist the help of your friends and family to help with your mobile marketing campaign. Consider hiring someone to test out your system in order to get an unbiased viewpoint.
Consider including promo codes that offer discounts as a part of your mobile marketing strategy. Your audience will pay more attention to your campaign if it is perceived as a way to save money – and you will generate more sales thanks to the coupons.
Keep in mind that mobile users have a more difficult time navigating webpages. Make your campaign simple to navigate through; this may seem overly simple on a desktop or laptop, but it will be just right for those using mobile devices. Ensuring your site is accessible to both types of users is vitally important to the overall success of your business.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. Those with smart phones and appropriate mobile devices can easily access specials or your website. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
Make sure your first campaign is successful before you start a new mobile marketing campaign. The longevity of a campaign will be a better indicator of success than sales numbers. When you design a new mobile campaign, make it suitable for long-term operation from the ground up.
Mobile marketing content needs to be simple, concise, and to-the-point. Send a clear message your audience can understand quickly.
Take the time to conduct a usability test. It is key to verify that your customers and other users will have access to view the information you provide. Ask people that you know if it would be okay for you to message them with the first batch of test messages to see if everything works properly.
Mobile marketing is a great way to make you more profitable. Increasing numbers of people are going mobile and using devices like smartphones to access social networks and buy apps. Both are great options to market your business. You must be willing to present your products and services to customers in their preferred environment.
Mobile marketing will expand to keep pace with the insatiable demand for all manner of mobile devices. Within the next few years, most people will own a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. Follow these tips to stay ahead of your competition and reach out to your audience. Go for it!