You need to use short code that is dedicated. It’s more expensive, but it will protect your brand. In addition, it gives you a measure of legal protection.
Try two different pages, called A/B testing, for your mobile page. Testing is crucial to determine what is and is not working for visitors to your mobile page. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. The results will show you which version you should choose to develop further.
Your customer base doesn’t change unless the market changes, but customers come and go. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
You should always listen to the people around you to see what is missing from your mobile campaign. Learn about your market and play to it. Use your phone to see what the competition is doing, and use their ideas if they would work to boost your business.
Instead of sharing short codes, purchase them for your exclusive use. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. If you are persistent, people will start to associate your short code with your company. That is not a lot to pay in order to avoid legal troubles. Sharing a code makes you liable for anything other companies do to abuse the code.
When you include a link in your mobile marketing campaign, it is key that you link back to your mobile website for older cell phones and to your regular website for smart phones or tablets that can handle it. However, if your website uses Flash, you need to be sure your links only lead to your mobile site.
If you want maximum effect from your ads, try and make them go viral. They just might pass it on to their friends and greatly increase your mobile marketing reach.
Know your audience well. Know them and what their preferences are before you spend lots of money on mobile marketing. Which are they more likely to use: their cellphones or their computers? Which operating systems are in place on their phones? Learn about your potential audience, and you’ll be better able to reach them.
You might need to invest some money in optimizing your website to be used in a mobile format. It can be hard to make an attractive mobile site that appeals to all platforms. Don’t be afraid to hire experts to do this for you.
Sending offers too often is annoying and will turn customers off. Studies have proven that the best frequency to send offers out is a little less than once a week. Get your customers to believe that they’ll miss an opportunity if they don’t quickly act on the offer. It is easy for a customer to ignore an offer when they think the next one is just around the bend.
If your company has any social networking sites geared to the business, make sure to put a link on your webpage. If your customers know you have a presence on a social media network, they will check you out but they won’t search.
You need to build a great database first. You want to always include cell numbers in a database for mobile marketing, but other information is also important. You really need to get their permission before starting. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
Be sure that your campaign for mobile marketing can be compatible with multiple platforms. Keep up with technology and know what people are using. Learn how to streamline your mobile marketing campaigns, so uploads are quick and information. It is in your best interest to utilize scripts that are compatible with a variety of different platforms.
Although there are a lot of different mobile marketing techniques, they all share a few things in common. Specifically, the differences arise in how the technical aspects are executed. Do some research to help choose the techniques which work best for you and your business.