Integrate Mobile Marketing Into Your Next Marketing Campaign

May 24

Before formally launching your mobile marketing campaign, conduct thorough usability tests among your target market. You will defeat the purpose of your campaign if you send out messages that do not work or are ineffective. Test your campaigns on your friends and colleagues first.

Making a custom app for your business can be a good idea. This will encourage customers to check in with your app regularly to look for promotions and specials. To make your brand more recognizable you need a good presence on the ground, as well. The prices of apps can vary widely based on different factors, so consult a professional if you need assistance during development.

If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is “people.” Do what you need to accordingly.

Be relevant. Plan your mobile marketing strategy instead of randomly messaging potential customers. The information that you provide must be relevant to present customers and potential customers. Next, in order to get repeat business, you want to make sure whatever you give them is something they need.

Instead of sharing dedicated short codes, buy them. They’re not cheap at about $2,000 but they can link to your brand. Before long, savvy surfers will start to remember your short code. This is very little that needs to be paid to avoid legal issues. You can get in trouble if the company that you are sharing codes with takes advantage of the system.

Include maps on your site for your local customers that are easily seen with various mobile devices. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.

Make sure you send text messages at reasonable times. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.

Make sure that any mobile apps your company releases deliver a service your customers want. Customers won’t appreciate apps that do nothing but take up space on their phones, and are unlikely to reward you with their business.

Write the minimum text necessary to get your point across when it comes to your mobile site. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. In mobile marketing, your campaigns will need to be kept short and succinct.

Build a good database. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. You want to be sure the people receiving your messages did actually sign up for them. You can accomplish this by using web forms or you can have the person sign up via text messaging.

Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. People who have never done business with you are unlikely to respond to, or even appreciate, your text messages and special offers. Mobile marketing used for new consumers is often regarded as spam.

As you have seen, different people may understand mobile marketing to mean different things. The definition of mobile marketing varies, but most people take it to mean sending marketing information through mobile devices. Select the tips that apply to your situation, and start putting together a mobile marketing campaign that works for your business.

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