Limit the amount of promotions and deals you send to only the best kind of offers if you’re serious about utilizing mobile marketing to the best of your ability. You don’t want to discourage your customers by bugging them all the time with messages, you want visibility so don’t be shy but manage your messaging as well.
Using a lot of different ads to provide a lot of information will help. For example, consider sending out some mail detailing a particular sale or discount you offer to your customers. One week before the sale, send out an email. Immediately before the first day of the sale, send out a text message.
Be sure to establish a presence on social networking sites. This makes it easier for online users to locate your business. Start out simple with your social media sites for your business then move on from there. Get on Facebook and claim your business there. Next go to Foursquare to put a custom business presence up.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. SMS can work against you because it is tied to mobile device notifications. People can find it quite intrusive. Make certain only customers that want your SMS marketing are involved, and honor your stated cap on the number of texts you distribute. By keeping your promises, you will help to build trust with your customers.
Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. You want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it.
Become very knowledgeable about the customers you are trying to reach. Get to know their likes and dislikes, and their habits using their phone before investing a significant amount of money into a mobile marketing campaign. Don’t just guess. Do they prefer cell phones over computers? What type of OS is on their mobile device? Determine your target audience, and then solidify how you are going to reach out to them.
Include mobile marketing with all the social media outlets that are available online. Have information that is going to be specific about the mobile landing page, input different things that will make people come visit your website and you should allow them participation. When you provide your reader room to comment and other ways that they can participate on your site, you will see your sales soar.
Take the time to conduct a usability test. You need to be certain that customers can see the stuff you are sending to them. Limit your testing over specific devices and set up a testing account where you can ensure they are coming through correctly. You can have employees, family or friends be your testing group.
There will always be some way to sharpen your advertising. And you need to keep an eye on what the competition is doing! Keeping your competitive edge should be easier with the help of the tips contained in this article.