Mobile marketing is an extremely lucrative and profitable endeavor, or it can be a source of supplemental income. You should be a bit of a mobile marketing genius now.
As part of your mobile marketing plan, hold a picture-to-screen promotional event. This type of campaign allows your customers to post their photos to your site. Customers will then send the picture via a short code which will post them automatically to a digital screen. These pictures can both be displayed on single TV’s or on multiple digital billboards.
If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.
Try putting some quizzes and games into your mobile marketing efforts. A lot of people will play a mobile quiz game on their phone during an idle moment. Quizzes not only entertain your customers. If you construct them cleverly, you can make customer feedback part of your customers’ responses, giving you valuable data you can use to serve them better.
Make sure you give A/B testing a try with your mobile page. Testing is important so you know that people can use your website. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Move forward with the most successful of the two.
When sending out a mobile marketing message, include a promotional code. Customers are more inclined to visit a website if they can get a discount.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive.
Using Multimedia Messaging Service, otherwise known as MMS, you can send out coupons or customer loyalty rewards. Include promo codes within the coupons themselves to make it easier for customers. These codes can be linked to a mobile Web site with a special tracking code. Both new and old customers respond well to coupons.
Any mobile marketing you intend to do should be checked for cross-platform compatibility. There are a wide variety of mobile devices that have to be considered when developing a mobile campaign. Use scripting that works on every one of them to truly be successful with your campaign.
Start mobile marketing campaigns with clear, definite goals. Know exactly what it is you want to achieve by using mobile marketing. Ask yourself whether you’re trying to boost sales with current customers, engage your existing audience better, or reach new customers, for instance.
If you think you can be successful in mobile marketing you can limit offers you give to the best ones. Make sure your customers can trust you, do not go overboard with messages they will be annoyed.
As a user of mobile marketing campaigns, you need to understand how mobile devices show advertisements so that you can properly configure and design your sites and advertisements. Try using different mobile devices to learn what your consumers will need to do.
Ensuring your emails are easily viewed on mobile devices is essential to ensure the effectiveness of what you email. Make phone numbers click friendly so that smartphone users can start calls right from your messages. Make sure any links you include lead to mobile friendly pages, too. It is now very common for users to check email from mobile devices, so remember this when you format email messages.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
Work your social networks to generate the most interest in your mobile marketing. Use a variety of promotional venues, such as Twitter, Facebook, your site or even your store’s physical location. Give your mobile marketing plenty of coverage, in order to give your customers many different chances to opt in.
If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. People can find it quite intrusive. Be honest and tell your customers what your SMS campaign will be like and stick to a certain number of messages you can send every month. If you are honest, customers will trust you and your brand.
As evidenced here, mobile marketing is a more complicated process than people usually realize. It would need a lot patience and work, but it will surely prove to be worthwhile in promoting your business. Use these tips to improve your profits and sales
Make sure that a mobile marketing campaign is effective before starting a new one. You can see how well you do by how long you last, not always by your sales. This article should help you make the most out of your mobile marketing campaign.