Always strive to create advertisements that have the potential to go viral, thereby maximizing their effectiveness. Many times, these will get passed on to others, enlarging your mobile marketing audience.
When you send emails, you must make sure that they are mobile friendly to ensure they stay more effective. Offer phone numbers to click on instead of links to contact pages. At the same time, ensure linked pages are clearly readable with a mobile device. It is now very common for users to check email from mobile devices, so remember this when you format email messages.
Know what you want to accomplish before starting your mobile marketing campaign. At first, you must figure out what you want to achieve through this strategy. Ask yourself whether you’re trying to boost sales with current customers, engage your existing audience better, or reach new customers, for instance.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
Remember to treat people on the telephone how you would like to be treated, like busy people. Try to be respectful of the individual you are contacting.
It is important to remember that not everyone has a smart phone, so be sure your links are compatible with older phones. If you use a flash player on your website, only provide the cellular link.
Promote your mobile call to action to maximize the success of your campaign. Use a variety of promotional venues, such as Twitter, Facebook, your site or even your store’s physical location. This is a good way to maximize your campaign efforts, and to reach as many potential customers, and give them the chance to take advantage of special offers.
Use trivia games or quizzes to get a better response from your mobile marketing. If a question is sent to a mobile user’s cellular device, they are likely to respond. Use a quiz to collect feedback and reviews from your customers in a manner that is entertaining and engaging.
Begin by building up your mobile marketing database. Avoiding just adding cell phone numbers to your mobile marketing database. Get permission before adding anyone’s cell phone number to your list. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Opt for a call to action that is brief and user-friendly. Long forms are easy to fill out on a computer keyboard, but when working with a mobile device, it can be tedious and almost impossible. It should be as easy as possible to subscribe to your newsletter or mailing list.
Know your targeted audience! Use research findings based on their age, sex and even race if applicable to understand them better. This will increase the likelihood that your recipients will actually read your message.
Mobile marketing is a great way to increase your profits. More and more people every day use mobile phones for social networking and to download applications. Both of these areas are ideal starting points for expanding your mobile marketing campaign. You must be willing to adopt new marketing strategies based on the platforms that your customers are using.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Lengthy pages with mass amounts of information are not effective and will just become lost in translation. Get your point across in as few characters as possible to be successful.
The most successful mobile marketers start small and then expand their services. You should too. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Use your resources as best as you can.
Provide contact information for your business on social networking sites. Being located in all of these places is crucial to your business’s popularity. Keep things simple in the beginning and add more explanation about your products or services as your gain experience. Consider starting with Facebook and Foursquare and then growing your social networking presence from there.
To build a successful mobile marketing campaign, do a usability test before releasing the campaign. If your messages don’t reach your customers for some reason or are otherwise ineffective, perhaps as a result of technical problems or illegibility, you will fail in achieving the goal of your mobile marketing campaign. A good test is by sending it to your fellow peers or coworkers and judging their initial reactions. You can then adjust it based on that knowledge.