Having a mission statement can help keep you on point with your mobile marketing message. This will make it easier to stay focused.
Use Multimedia Messaging Service technology to reward existing customers and generate leads. You can include promotional codes within your coupons. These codes can be linked to a mobile Web site with a special tracking code. These coupons are great for attracting new consumers and rewarding loyal ones.
As a method of enticing customers and expanding your branding, try QR codes. They are a method of getting discounts and coupons out to your customers. Anyone with a smart phone can capture and use them. Incorporating QR codes into your mobile marketing campaign is a great way to get your customers the information they want without pestering them with messages.
If your company has any social networking sites geared to the business, make sure to put a link on your webpage. You can assume that your clients won’t take the time just to look for you, however, if they know that you’re on a particular site, they will probably take some time to check it out.
Try putting some quizzes and games into your mobile marketing efforts. Many mobile subscribers enjoy answering trivia questions or surveys on their phone. The quiz questions can be used to get some information about what your customers want, and it will entertain them.
One of the most effective mobile marketing tactics is to create a relevant, interesting mobile application. Apps that can give you some assistance are extremely popular nowadays. Use the app to advertise your business through links. You can also profit from selling your app to others.
Add mobile friendly maps and correlating directions to your mobile website. It has become a standard trend for individuals to use their cell phone to find directions to where they are going. Customers that can find you are customers that can buy from you. Verify that the maps look great on mobile phones and come up correctly when doing mobile searches. Also consider linking your customers directly to Google maps to provide alternative directions.
Market your events through several channels to increase attendance. For instance, you can use direct mail to let them know about the upcoming event and any discounts that you plan to offer. One week before the sale, send out an email. Immediately before the first day of the sale, send out a text message.
Always attempt to go viral to ensure that your advertisements are having the most effect. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.
You need to have a home base if you are developing a mobile platform that will stand alone. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. You have to get right to the point and make it short when using mobile marketing.
Be sure you have clearly defined your goals before starting your mobile marketing campaign. The first stages should be dedicated to figuring out what your intended outcome will look like. Do you want to use mobile marketing to increase your revenue or to reconnect with lost customers?
You can do a lot with mobile devices to help better promote your company to a lot of customers. The tips you learned can help get you started on the right path.