Start with a picture-to-screen marketing scheme. Campaigns that utilize picture-to-screen allow customers to snap photographs with their cell phones. Photos are then sent and posted to a digital screen. These pictures show up on any screen that accepts a digital signal, from TV sets to digital billboards.
Begin your efforts with the acquisition of phone numbers for your database. You need more than just cell phone numbers in the mobile marketing database. You want to be sure the people receiving your messages did actually sign up for them. You can get permission by having them fill out a request form on your website.
It is important to offer up a little as a means to get a lot. Offer users incentives that will rationalize your mobile marketing efforts. Offer information about local events, weather reports or area hot spots. You could offer a coupon to increase your consumer participation and increase take rates to your campaign.
Add a discount offer or promo code in your sent mobile messages. A consumer is more likely to respond to mobile marketing efforts if they are offered something.
It is important to make your marketing efforts simple and easy for the user. Remember that filling out long forms with contact information is a snap on a PC, but time-consuming and tedious when trying to work with the small size and functional limitations of the average smartphone keypad. Make it simple for people to sign up for your mailing list.
Be very careful of the hours that you send your customers text messages. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
Gather as much research about your target audience as you can prior to starting a mobile marketing campaign. This way you can feed their needs and give them what they want. This ensures that you are sending something that the intended recipient will value.
Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. You should get the word out on social networks or in other ad forms. Prove that you can help people, and they will be eager to sign up. Let customers know your mobile site is a fun way to learn about updated offers.
Offer your customers product-response quizzes or a trivia game in your mobile marketing campaign. Research has shown that many people will answer back if a fun quiz is sent to their mobile phone. Quizzes have the dual benefit of amusing your customers and providing you with a creative way to obtain feedback and other consumer data on your product or service.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.