Use multiple marketing platforms when you are providing information about your events. For example, consider sending out some mail detailing a particular sale or discount you offer to your customers. Try sending an email the week prior to the event with a text reminder about an hour prior to the sale.
Do not assume that everyone will understand what abbreviations mean. If your target audience can’t understand your advertisements, you are wasting your marketing budget.
Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. This can remind your customers of all the great deals.
To make the most of your mobile marketing campaign, focus on sending only the most relevant, useful, and interesting offers to your subscribers. This ensures that your customers look forward to your messages and continue to view them instead of ignoring them due to high volume.
If you decide a mobile app would be something that may help, you have to make sure that your customers shall find it convenient and helpful. If your customers feel that your app is unnecessary, they will not use it.
In order to make your mobile marketing campaign most effective, do a usability test prior to going live. Poorly worded messages will not help you in your marketing campaign. Test your campaigns on your friends and colleagues first.
Provide contact information for your business on social networking sites. If you want your business to be found, this is critical. Start by building a solid core before expanding your social media presence for your business. The least you can do is create a Facebook page for your business and establish a custom page on Foursquare.
Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
If you want your mobile website to be successful, you need to use SEO techniques. Most mobile devices use Google to search, so that would be a wonderful place to start with search engine optimization.
It’s important to not upset people by inundating them with the same offer over and over again. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. Make your customer think they will miss something if they do not take advantage of the offer. If they get comfortable seeing too many offers, they might be inclined to disregard this offer.
Offer your customers an option to leave feedback; this will help you improve your products and services. Even if the feedback is negative, it can be used to enhance your mobile marketing tactics.
Consider creating your own mobile app, as a well-designed app with useful information about your niche is a smart mobile marketing strategy. Applications that give helpful tips and information are very popular. Increase sales by including links to your business offerings inside of the app or consider selling the app itself for another income source.
As you have seen, mobile marketing techniques, while various, share many fundamentals. They differ based on their technology and application. All you need to choose between them is a little bit of research and some common sense to select the right techniques that work for your budget and business plan.